$type=carousel$sn=0$cols=4$va=0$count=12$show=home

Instagram's new feature will make our feeds much more transparent

Instagram is working on a new feature that will help make our feeds more transparent. This is seriously necessary in the age of the ad.


By Olivia Harvey, Hello Giggles

Social media influencers will have to follow a new set of rules when advertising brands in their posts. Mashable reports that Instagram released a new feature on Wednesday that will disclose whether or not posts are sponsored content. Similar to tagging a location, Instagram users can now tag their paid partnership at the top of their post.

[post_ads]Most Instagram users are aware of the mish-mosh of sponsorship hashtags — #ad,#spon, or #sp — which have been topics of controversy among the Federal Trade Commission. When celebrities or influencers talk about a product on their social media pages, these are often considered testimonials, which as The New York Times reported, can be deceptive to consumers.
The FTC has been uncertain about how to alert consumers to the fact that these posts are actually advertisements and not testimonials.

A post shared by @menwithclass on

Instagram and the FTC did not work together on this new feature, but Instagram hopes that it will encourage creators to be more transparent with their followers, thus complying with FTC guidelines that state that endorsement is “clear and conspicuous.”

A post shared by Elisa Becker (@cinderelly___) on

Mashable states that Instagram will not enforce its new feature for the time being. Instead, they will educate users and collect feedback from partners first before making paid partnership tagging an official policy.
Charles Porch, Instagram’s creative program director, told Mashable,
[post_ads_2]

    “When you actually dive into this, it’s much harder than you think. We’re trying to cover media companies and musicians, people who have different kinds of deals, sponsorship with brands over years or a one-off.”


This feature is only available for a few Instagram influencers and creators at this time. Porch said that creators should check in with their teams before moving forward with using it.

 
Read More :

COMMENTS



Recommended by dearJulius.com


Name

Android,15,App,7,Apple,12,Apple Watch,5,Apps,2,Camera,6,Computing,17,Electronics & Gadgets,8,Gadgets,13,Games,5,Gaming,3,Google,15,Internet,20,iPad,2,iPhone,4,Laptops,4,Latest,10,LinkedIn,1,Microsoft,7,Mobile,27,Portable Media,15,Printer,2,Smart Phones,19,Smartphone,2,Social Media,11,Social Network,29,Software,9,Special Features,46,Tech Advice,10,Tech Education,5,Tech Updates,3,Tutorials,1,TV,3,Web & Social,21,Wi-Fi,1,YouTube,4,
ltr
item
Tech Magazine: Instagram's new feature will make our feeds much more transparent
Instagram's new feature will make our feeds much more transparent
Instagram is working on a new feature that will help make our feeds more transparent. This is seriously necessary in the age of the ad.
https://1.bp.blogspot.com/-No7OjvbuHLQ/WUIlplOia9I/AAAAAAAABvQ/Iaaxl1mZ6T4cMF-n8vYcK8mnVViZSWXcwCLcBGAs/s1600/dearJulius.com01.jpg
https://1.bp.blogspot.com/-No7OjvbuHLQ/WUIlplOia9I/AAAAAAAABvQ/Iaaxl1mZ6T4cMF-n8vYcK8mnVViZSWXcwCLcBGAs/s72-c/dearJulius.com01.jpg
Tech Magazine
http://tech.dearjulius.com/2017/06/instagrams-new-feature-will-make-our.html
http://tech.dearjulius.com/
http://tech.dearjulius.com/
http://tech.dearjulius.com/2017/06/instagrams-new-feature-will-make-our.html
true
5526239608669527925
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy